Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

"I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad Review

I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad
Average Reviews:

(More customer reviews)
This is a one-of-a-kind book who's title "I Love You More Than My Dog" tells you how to create emotional bonds for life with your customers...the type of faithful relationships dog lovers have with their dogs. The 5 decisions Jeanne discusses that drive extreme, 'for life' customer loyalty in good times and bad are right on. The book provides every day tools that you can use to understand how you make decisions -- not only for your business, but for you personally - to become a beloved company with devoted customers.
Jeanne's book builds on her equally strong first book, "Chief Customer Officer", which provides specific methodologies for building customer centric organizations. Her new book builds on her already strong credibility as a customer zealot and provides real life examples of companies that demonstrate the 5 decisions every day, and have the business results to prove it.
"I Love You More Than My Dog" is a must read for anyone who wants to understand and act on the difference between having customers 'like' you and really 'love you' for life. More than your dog.
I'd give it 10 stars if I could.
Karyn F. Seattle, Washington


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The Encyclopedia Of Technical Market Indicators, Second Edition Review

The Encyclopedia Of Technical Market Indicators, Second Edition
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Add 2 stars if you don't care that the formulas are in Metastock shorthand, NOT in straightforward mathematical terms. I'm a programmer, looking for a book with the straight formulas for technical indicators. Here's what it says on the book, as quoted by amazon: "Simple, intuitive, easy-to-understand, and precisely defined formulas". Sounds great, so I buy it. NOWHERE does it mention that these formulas are in Metastock shorthand, which is NOT decipherable without Metastock, so I returned it. The book is very good at explaining the use of these indicators, but I'm very disappointed in the misleading marketing of the publishers and amazon.

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Today's most all-inclusive reference of technical indicators­­--what they are and how to use them to add value to any trading program

Technical analysis has become an incredibly popular investors' tool for gauging market strength and forecasting short-term direction for both markets and individual stocks. But as markets have changed dramatically, so too have technical indicators and elements. The Encyclopedia of Technical Market Indicators provides an alphabetical and up-to-date listing of hundreds of today's most important indicators. It defines what each indicator is, explains the philosophy behind the indicator, and­­ of the greatest importance­­ provides easy-to-understand guidelines for using it in day-to-day trading.

Broad in both scope and appeal, this one-of-a-kind reference painstakingly updates information from the previous edition plus defines and discusses nearly 100 new indicators.


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One Good Trade: Inside the Highly Competitive World of Proprietary Trading (Wiley Trading) Review

One Good Trade: Inside the Highly Competitive World of Proprietary Trading (Wiley Trading)
Average Reviews:

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As several other reviewers have indicated, this is "not just another book on technical analysis." While that's completely fine -- there are lots of other good books out there if you want a book on any individual topic, like technical analysis or trader psychology, and I've read dozens of them -- I think this book swings too far in the opposite direction. The book fails to give any but the barest details about how an individual might go about applying the principles and methodologies that have supposedly worked so well for the author's firm. We hear over and over again about trading "stocks in play." What does that even mean? All we are told is that stocks in play are those for which there have been recent news releases, and have "good order flow" and "enough volume." Perhaps I'm part of a dumb minority for whom the meaning of these vague terms isn't completely obvious. However, my claim is that the author simply doesn't elaborate on any of his claims in enough depth to make them useful for the unwashed masses who don't already work in a prop trading firm. He has an entire chapter dedicated to describing what kind of people get hired at firms like his, and yet he somehow manages not to say anything more substantive than "firms look for people who are a good fit for their culture." Wow, what a revelation. Bottom line: I'm not looking for someone to hold my hand through every minute detail of the trading process, but I find it ridiculous that a ~$40 book with great reviews on Amazon would do nothing more than make broad generalizations about how to achieve consistent profitability. The book is reasonably consistent in reminding readers that success is derived from discipline and process rather than gut feelings or even innate trading talent, but there are plenty of other books that convey that message (and do it more concisely and/or more concretely).
My second major beef with this book, besides its lack of specificity, has to do with the writing style. The book is written in a very colloquial style, with plenty of bad grammar, irritating redundancy, and a deficiency of structure. That may not bother some people, and it may work fine if you're presenting in a trading seminar, but I find it cliched and unprofessional in a book with this topic and price point. On a related note, the author spends a lot of time giving sports analogies -- not a problem per se, though they're not terribly original and start to get old after you've read them multiple times over the course of the book -- and generally touting the skills and achievements of himself, his partner, and a subset of the traders who work at his firm. A few anecdotes about real-world traders and scenarios are great to give color to any discussion of trading topics, but I didn't buy this book just to hear about so-and-so and how he joined your firm -- particularly if you're not going to give me any useful guidance about how I can replicate that person's success.
In the end, if you want to read a lot of vague blather about SMB Capital and how a handful of its traders have done well for themselves, go ahead and buy this book. But if you want something a little more focused and relevant for the real world, I'd recommend looking elsewhere.

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