Average Reviews:
(More customer reviews)I've been working through this book over the past three months and I have to say that it is one of the best books that I have read all year. It covers a wide range of topics related to markets, networks and crowd behavior and each section generally begins with a simple model to gain an initial understanding of the behavior of a particular situation, which is then progressively elaborated to reveal deeper insights. The models are continually compared to real world situations and discussion of the models helps to deepen your understanding of why some results which at first appear counter-intuitive, make sense. The exercises at the end of each chapter are just hard enough to test your understanding of the material, while still being easy enough to know whether your answers make sense. In the end, you are left with a more intuitive understanding of the phenomena and situations discussed encouraging deeper insight into how the world works. What is also interesting is the range of applicability of these models: from auctions and epidemics, to information cascades, building markets for new products, seeing how innovations spread through a population as well as network properties that block such spreading. The level of mathematics required to understand the models is not complex; basically a student in their final year of high school could follow most of the mathematics of the models. Having worked through this book, I feel more motivated to tackle more abstract treatments of Network Science, and I have also decided to explore some of the topics presented in greater depth (e.g. cascades)
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