The Artist's Guide to New Markets: Opportunities to Show and Sell Art Beyond Galleries Review
Posted by
Palmer Harmon
on 6/06/2012
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Labels:
amazon,
art biz,
art business,
art marketing,
business of art
Average Reviews:
(More customer reviews)If you are so disconnected from the world that this book is helpful to you then you are probably too far gone already.
Did you know that there are things out there called Art Fairs? No? Then there's a whole chapter telling you that there is! Of course all the chapter does is tell you to buy the leading art fair magazine. No joke!
Does hearing that you should find a way to make potential buyers feel like their lives will be enriched by your art fill you with ideas? If so then you've got a whole chapter beating that very notion to death. You think I'm kidding?
If those things seem novel to you, here's another: It's called the internet and you can find out everything in this book and more, including actual working links and contact information, for a lot less money.
Sorry, this book is not very good. There is just absolutely nothing new in it and it's told in such a demeaning/upbeat style that will have all but the most bright-eyed and bushy-tailed gnashing their teeth. If it isn't a gallery then this book considers it "new" and wastes no amounts of usefulness giving it a gloss-over.
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Equally valuable to emerging and established artists, this practical guide discusses alternative means by which artists can build or expand their careers beyond the gallery market.The useful information that fills these pages includes instructions for writing proposals and selling art to clients most artists would never consider approaching. Some of the ideas are: designing stamps for the U.S. Postal Service; selling art though architects and interior designers; placing art in corporate and public settings; and gaining access to online galleries.
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